Digital marketing encompasses all promoting efforts that use Associate in Nursing device or the web. And looking on the goals of their promoting strategy, marketers will support a bigger campaign through the free and paid channels at their disposal.
A content vender, as an example, will produce a series of journal posts that serve to come up with leads from a brand new ebook the business recently created. The company’s social media vender would possibly then facilitate promote these journal posts through paid and organic posts on the business’s social media accounts. maybe the e-mail vender creates AN email campaign to send people who transfer the ebook additional data on the corporate. We’ll speak additional concerning these specific digital marketers in an exceedingly minute.
In short, SEO managers get the business to rank on Google, the corporate additionally posts this content on social media.
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Syllabus of Digital Marketing
MODULE 1: BASICS DIGITAL MARKETING
Introduction To Online Digital Marketing
Importance Of Digital Marketing
How did Internet Marketing work?
Traditional Vs. Digital Marketing
Types of Digital Marketing
Increasing Visibility
Visitors’ Engagement
Bringing Targeted Traffic
Lead Generation
MODULE 2: ANALYSIS AND KEYWORD RESEARCH
Market Research
Keyword Research And Analysis
Types Of Keywords
Tools Used For Keyword Research
Localized Keyword Research
Competitor Website Keyword Analysis
Choosing Right Keywords To The Project
MODULE 3: SEARCH ENGINE OPTIMIZATION (SEO)
Introduction To Search Engine Optimization
How Did Search Engine work?
SEO Fundamentals & Concepts
Understanding The SERP
Google Processing
Indexing
Crawling
MODULE 4: ON PAGE OPTIMIZATION
Domain Selection
Hosting Selection
Meta Data Optimization
URL Optimization
Internal Linking
301 Redirection
404 Error Pages
Canonical Implementation
H1, H2, H3 Tags Optimization
Image Optimization
Landing Page Optimization
No-Follow And Do-Follow
Creating XML Sitemap
Robot.txt
MODULE 5: OFF PAGE OPTIMIZATION
Link Building Tips & Techniques
Difference Between White Hat And Black Hat SEO
Alexa Rank, Domain
Link Acquisition Techniques
Directory Submission
Social Bookmarking Submission
Search Engine Submission
Web 2.0 Submission
Article Submission
Image Submission
Video Submission
Forum Submission
PPT Submission
PDF Submission
Classified Submission
Business Listing
Blog Commenting
Citations
Profile link creations
Infographics Submission
MODULE 6: SEO UPDATES AND ANALYSIS
Google Panda,
Penguin,
Humming Bird Algorithm
Google Penalties
SEO Tools For Website Analysis And Optimization
Competitor Website Analysis And Backlinks Building
Backlinks Tracking, Monitoring, And Reporting
MODULE 7: LOCAL BUSINESS & GOOGLE MAPPING
Creating Local Listing In Search Engine
Google Places Setup (Including Images, Videos, Map Etc)
Search Engine Visibility Reports
Verification Of Listing
Google Reviews
MODULE 8: GOOGLE ADWORDS OR PAY PER CLICK MARKETING (SEM)
Google Adwords
Introduction To Online Advertising And Adwords
Adwords Account And Campaign Basics
Adwords Targeting And Placement
Adwords Bidding And Budgeting
Adwords Tools
Opportunities
Optimizing Performance
Ads Type
Bidding Strategies
Search Network
Display Network
Shopping Ads
Video Ads
Universal App Ads
Tracking Script
Remarketing
Performance Monitoring
Reports
MODULE 9: SOCIAL MEDIA OPTIMIZATION (SMO)
Social Media Optimization
Introduction To Social Media Networks
Types Of Social Media Websites
Social Media Optimization Concepts
Facebook, Google+, LinkedIn,
YouTube, Pinterest,
Hashtags
Image Optimization
MODULE 10: SOCIAL MEDIA MARKETING (SMM)
Facebook Optimization
Fan Page Vs Profile Vs Group
Creating Facebook Page For Business
Increasing Fans And Doing Marketing
Facebook Analytics
Facebook Advertising And Its Types In Detail
Creating Advertising Campaigns,
Payment Modes
Introduction To Twitter
Creating Strong Profiles On Twitter
Followers, ReTweets, Clicks,
Conversions, HashTags
LinkedIn Optimization
What Is LinkedIn?
Individual Profile Vs. Company Profile
Branding On LinkedIn
Marketing On LinkedIn Groups
Google Plus
Tools & Techniques
Google + Groups
Google Plus For Businesses
MODULE 11: GOOGLE WEB ANALYTICS
Getting Started With Google Analytics
Navigating Google Analytics
Real-Time Monitoring
Audience
Acquisition
Traffic Sources
Behavior
Content
Visitors
Live Data
Demographics
MODULE 12: WEBMASTER TOOLS
Adding site and verification
Setting Geo-target location
Search queries analysis
Filtering search queries
External Links report
Crawls stats and Errors
Sitemaps
Robots.txt and Links Removal
HTML Suggestion
MODULE 13: CREATING A NEW SIMPLE WEBSITE
Creating A Simple Website For Your Business
MODULE 14: INTERVIEW PREPARATION
Resume Preparation
Interview Question Preparation.
